That was only the
beginning. Realizing the advertising and promotional
potential of a horse-drawn beer wagon, Mr. Busch
had the team sent by rail to New York City, where
it picked up two cases of Budweiser beer at New
Jersey’s Newark Airport. The beer was later
presented to Al Smith, former governor of New
York and an instrumental force in the repeal of
Prohibition. From there, the Clydesdales continued
on a tour of New England and the Middle Atlantic
States. The hitch even delivered a case of beer
to President Franklin Delano Roosevelt at The
White House.
During the initial years on the road, the Clydesdales
were transported by train. Before truck transport
was introduced in 1940, the horses, wagons and
harness equipment had to be unloaded from the
trains, put on local trucks and then unloaded
again wherever the horses were stabled.
Now, the horses travel in style aboard custom-designed
tractor-trailers. And their travels take them
throughout North America and occasionally overseas.
The Clydesdales travel to hundreds of appearances
each year to meet cheering crowds and happy faces.
Whether they’re seen at a parade in Iowa
or a rodeo in Texas, the Clydesdales are always
a crowd pleaser. The Clydesdale hitches travel
some 100,000 miles a year, and with each mile
they cover, so continues the Anheuser-Busch tradition. |